Visuality plays a key role within the world of Internet marketing, mainly because the average viewing time of Internet advertisers is only getting shorter.
This is exactly the reason why you want to turn to a product marketing channel with the help of a marketing video, goal-oriented, and aim directly to customer needs. But in order to succeed in the process of marketing products based on a video platform, one needs to go through an audience characterization process accompanied by an experienced company.
Video means “A call to action”.
The biggest and most significant advantage of the product marketing process with the help of marketing videos is the focus of the viewer’s attention combined with vision and hearing, so scientifically the data processing is done more widely by the viewer in a marketing video than watching a still image for example.
Today advanced photography technologies allow every business owner to express the qualities and physical elements unique to his product, in a much clearer way.
A marketing video is a much more powerful tool. The fact that a customer has the ability to see the product while using it, in different situations, strengthens the emotional connection, so with the help of a smart script, we will first try to “sell” the viewer an experience long before we sell him a product.
Although quality photography is the basis for the product marketing process with the help of a marketing video, there are other elements that make the marketing video particularly strong and relevant.
Adapting the video content to the main messages of the company
n order to motivate customers to action, some beautiful frames or outdoor photos of the product are not enough. Combining written content and studio narration and choosing the most appropriate music to produce a marketing video has very powerful implications for customers’ responses to the product you want to market.
If, for example, it is important for you to describe the materials from which your product is made, an announcer who accompanies the video will be able to give additional information or indicate a certain emphasis, while a written text displayed next to the photo will show additional product benefits and give professional volume to your video.
What’s more, graphic messages are a clear advantage today in videos that are played on the feed on social networks, in case the video appears without a voice (Mayotte), the important messages for you will still be conveyed with the help of graphics.
Of course, it is important to address the texts written in accordance with the spirit of the company and the values that the business wants to promote. So the current video will correspond with the whole marketing concept of the business house. In this way, all your marketing channels will create a uniform presentation of messages to your customers.
The basic of a quality video for a well-made product video.
In order to bring out the best in the process of producing a marketing video, it is important to understand what the differentiation points of the product are.
Among other things, questions such as “What solutions we bring?” Or “Who is the target audience of the product?” “What is the unique selling proposition?” those are very important guiding questions in the process of working with the creative team in developing the ideas on which the marketing video will be based. The production people will want to understand the benefits and differentiation of the product, in order to derive from them the hierarchy of messages that will be chosen for presentation in the video.
Thus, the information presented to the customer will be refined, coherent, clear, and catchy.
