But, if there is one thing that is clear, the consumption habits of content among surfers have changed and the change is well felt and is reflected in the number of videos and video content that are uploaded to social networks. At the same time, viewers’ willing to devote their time to watching video content.
Therefore, right now, there is room to think about changing direction and investing resources in creating great video content.
Video content with a face to the future – breaking the social distance
Long before the Corona crisis, about three years ago, Cisco conducted a study in which it concluded that more than 80% of all web content traffic will be based on video content.
The Corona crisis has certainly created a flash of visual content and accelerated the process of promoting video content on the web.
When most people are hidden in their homes, video content creates a respite and mostly allows viewers to step out of the four walls of the house for even a moment and imagine that they feel the object of the video and can connect to it.
Every video, and in particular marketing videos for businesses, been gaining record views on social media in recent months. On top of that, it is of course a zoom app of course, which is 100% video, has become from a small and unfamiliar app to a powerful video and communication platform and has become an overnight global phenomenon, now one can definitely say the corona age, is the video age.
Right now – investing in marketing videos and promotional videos!
At first, glance, investing in marketing during a global economic crisis can be a bold move, not to mention a risky one. But, many business owners, have realized already in the very early stages of the Corona crisis that in this crisis there are quite a few business opportunities.
Unlike any other crisis in the global economy today, meaningful information can be conveyed to customers, suppliers, and colleagues with the help of videos. So, right now, many of our customers have decided to embark on new production processes and create marketing videos in the spirit of the era.
Whether it’s marketing videos that appeal to the knowledge audiences of customers who do not leave the house but will be happy for online purchasing alternatives that create a growing demand for products that reach the door. And whether it’s businesses and companies that have started sending promotional videos and marketing videos to customers abroad – those who can not get as far as the business in the face of the cessation of flights to Israel.
A quality video, carefully filmed and well-edited, can definitely create for the company or brand, an open marketing communication channel, with any of the customer audiences. So even at the height of the crisis, the wheels of marketing and sales can continue to turn and lead to growth out of the crisis.
