How to shoot an unforgettable project – think outside the box!
Right from the start of the contract with A. Sadeh, we realized that we are facing an exceptional company in the landscape, on a personal level, the willingness to enlist in such an important mission in the life of our small country is an impressive matter in itself.
At the same time, at the professional level, we realized that the professional team of the company has a lot of skills and abilities that are important for us to present in a meticulous promotional video. At this point, Elad Levin, the creative developer, and screenwriter of our project, went into action.
It was expected to open the video with spectacular construction footage, illustrating the strengths of A. Sadeh, but at the same time, Elad wanted to illustrate the attention to detail and accuracy that A. Sadeh members present in a completely different way. Instead of a construction site, the video opens in a concert hall, where the “orchestra players” are “won” by the professionals of A. Sadeh in a precise and goal-oriented manner.
The illustration of the project leadership capabilities is the way to introduce the viewers into the world of A. SADE, while conveying a message regarding the basic values of professional activity.
The professional practice of a production company
In the work process of the documentary promotional video, of A. Sadeh, our team is required to go into the smallest details, on the way to creating a winning promotional video.
But in the case of the current video, the existing tools have received a significant reinforcement player in the form of filming interviews with everyone involved in the process. Even a skilled photography team in the field of image video production needs to make adjustments in order to meet the task of interview interviews.
The challenge in interview interviews is to find the balance between the content and messages that are essential for the effectiveness of the video, and the interviewee’s sense of ease. Not everyone can feel comfortable in front of a camera, certainly in situations where such a complex work process needs to be described.
And so, our production team came prepared with questions written to each interviewee, both from the hospital and from A. SADE…
Make room for the really important accomplishments
The main importance of A. SADE’s promotional video is reflected in their great contribution to the challenges of the Corona crisis in Israel. Not every day we meet a company that has gone out of its way, invested time and money, and thought of the common good – while working on an ordinary construction project.
And when we have such a significant achievement that has helped the country cope with the severe waves of patients during the corona plague, we want to emphasize it. Even the most challenging moments of the project, in which the people of A. Sadeh encountered unexpected problems such as the need to pave roads without prior experience, can be turned into an advantage.
Extensive aerial photography, acquaintance with the staff engaged in the craft down to the level of the workers and workers and an understanding of the complexity of the situation in which the hospital staff were interviewed. These are all elements that give an additional dimension of significance to the company’s activities, from the planning stages to the processes of adapting to the changing needs of the hospital. Until you receive a product that is a national project at the highest and most professional level. We were very happy to take part in documenting this journey and producing the videos that accompanied the process.
