The global revolution of recent years has led to countless ideas that are directly related to futuristic and unique thinking. And this is exactly the project with which our professional team set out – creating a video for IDF Reunion when it launched the tender to establish an “Entrepreneurs’ Lab for Finding Green Solutions to Environmental Challenges.”
Climate crisis, air pollution and unfair exploitation of animals are burning issues and deprive us of sleep, we believe in the paramount importance of maintaining a green living environment and finding green solutions to earth pollution problems, problems that future generations, our children will have to deal with.
Create a successful video
In the first step, we realized that time is very limited, the israeli innovation authority has already set a date for the committee,
the goal was to create differentiation, to open their presentation at the conference in a breathtaking way, one that can not be forgotten.
They decided that according to all the texts, slides, discussions, one winning video could sum up all their work in 2 minutes.
So we set off and interviewed the companies that joined the ELS, went to interviews with Zen at the refineries, and wrote a script, then we were sent filmed material from the third partner, Johnson Matty.
The script for the video was completed and sent to the United States for narration in English, and here in Israel the announcer for a promotional video in Hebrew was recorded.
Towards the time of the committee that will select the company that will lead the venture, we edited and worked long hours until we reached the perfect result. The video was presented to the committee, and the returns were not long in coming.
Tailor-made content to the target audiences – the main task in the process.
Videos about green energies, perishable products and the development of perishable resources – must be very clear, from the first second. These videos have a very strong element of emotion, which was important for us to convey. The refinement of the messages, at every step of the way, led to the creation of an effective video that left a clear mark on the committee members, in their choice of companies that will affect the future of our lives.
Green heart
There is no doubt that we love to produce videos, and especially successful videos 🙂 It is important for us to always achieve amazing results and produce real value for our customers. But, there is something touching and leads to a deep emotional connection when we create videos that are meaningful to us, that have the power to make someone to stop for a second, and maybe ask a little question that he didn’t asked before, we always want to create a personal connection between brand and customer, we want to create empathy, that this connection will be real, a connection that may one day lead to change.
