When the online revolution began to gain momentum, young entrepreneurs discovered the power of the masses and invested all their time and energy to showcase their developments on dedicated sites, such as INDIEGOGO – currently a global site for promoting crowdfunding projects.
But, to successfully motivate surfers to action, you can not just rely on written content.
Entrepreneurs basically ask the customer to invest money in a company, idea, or product in development processes. Therefore, the filmed media that can be based on the process of producing a crowdfunding video is an integral part of the fundraising and project financing process, both on the funding platforms themselves and on social networks.
There’s a buzz! Young brands
Crowdfunding sites are a powerful, innovative, and promising tool that completely changes the rules of the game in the worlds of manufacturing and development. Today, for the first time ever, even young entrepreneurs who have no financial capabilities or established financial backing, are able in a relatively simple way, to showcase their professional abilities and breathe life into their personal dream.
The rationale, really simple – the entrepreneurs launch an attractive and attractive sales page, where they present the product, idea, or startup they are working on. And the offer to customers is an investment in the present while providing a gift in the future to come. Once the product goes live, anyone who has supported the project along the way gets to enjoy the product or development, first.
The success of INDIEGOGO, has led to the establishment of many other sites around the world, such as the Kickstarter site. And successful local sites, such as the Dastard site, which has conquered the Israeli entrepreneurial world, mainly as a strong backbone for creators, musicians, and writers who find at Headstart a home for publishing works in their immature stage to fundraising and picking sweet fruits, in the form of albums, books and more.
Motivation for action with the help of videos – it’s not us, it’s the statistics!
In successful crowdfunding processes, there is only one factor, a game-changer, that has managed to get the customer to express a genuine interest in the project or venture and invest the money you need. And unsurprisingly, these are promotional videos for a new product, produced in a professional and quality manner.
This trend can be seen in every one of the mass recruitment platforms in Israel and around the world. In fact, it is also based on research presented by Kickstarter. According to the company, in projects in which the company’s people invested in the process of producing a video for crowdfunding, the conversion percentage increased by 66%, leading to quick and massive recruitment for the project.
BAJINN was produced by MARIMIX and raised all funding within 24 hours
And yes, the numbers speak for themselves. With campaigns like the campaign of the Begin company, which managed to achieve the entire target amount for the campaign within 24 hours and raised more than NIS 800,000. Also, the evidence you can see in the field, with more products and services receiving assistance from crowdfunding projects. So in recent years, the trend of mass-produced video production has been an integral part of the work process on the entire project. The videos make it possible to motivate surfers to the sales page of the products, both from social networks and from Google searches for similar products. At the same time, customers who are already expressing interest in the brand can get their latest shot of encouragement, to invest in the brand and contribute to the success of the campaign.
Producing groundbreaking thinking is a unique task
During the process of producing a mass-funding video and also in the process of producing a promotional video, everyone involved in the process is required to be able to identify the audience and focus on uniform messages. Of all the stages of working on the video production, the characterization of the target audience is the most important part in creating a crowdfunding video, as only in this way can the advertising “background noises” be reduced and only people who can really express interest in the project can be contacted. Of course, it is impossible to ignore production work at the highest level, including creating a script, shooting a product at a professional level, and shooting an atmosphere in a video. So this is a task for a special team that can embark on a journey together with you and succeeds in bringing results during the campaign.
Crowdfunding Video, Aldrich Foundry
The most common mistake, in terms of target audience perception, is the thinking that “everyone can be interested in the brand’s campaign”. The choice to go for as wide an audience as possible can be successful, but can also lead you to a very massive investment in advertising and marketing, which will consume all the financial resources of the campaign. And so, it is very important to understand what are the people you want to expose to the project, with a real intention to motivate them to action.
A production that manages to set the target audience apart, and create an ideal video series for the type of funding campaign, is a production that speaks to the audience in its own language and brings success to the project. As of this writing,
Marimix produced fundraising videos that raised a total of 16,850,000 million NIS. If you have a new venture, a startup, or a good music album and you are going out to raise money,
Do not do this before you talk to us 🙂 Coffee is on us.
